Everyone is talking about value proposition these days. But what do these buzzwords mean in reality? Is it pure marketing glamour, or does VP (value proposition) matter?

In simple terms, a value proposition is your unique identifier. It's what makes you special and sets out why your customers should buy or work with you. It should always be aligned to what your customers want/need and be constantly reviewed in line with prevailing market and economic conditions.

How does value proposition fit into the supply chain?

The fact is, when it comes to your supply chain, your value proposition is hugely important, particularly if you want to keep your customers satisfied and motivated to trade with you. It's a powerful tool that drives quality, sales and builds your customer base, paving the way for future success and prosperity.

Supply chain value proposition is vital for any business.

In our opinion, as a thought-leading consultancy, specialising in advising international and UK-based organisations and businesses, establishing a value proposition is the starting point for any new and/or successful supply chain strategy, as it gives you a competitive edge and your customers (existing and new) a clear perception of what they can expect from you.

Who are we?

Our business, Sapphire Innovation, has specific expertise in the highly lucrative new Energy Market, as well as different and emerging business and technology sectors across the UK.

We support clients in developing a clear supply chain, aligned with their overall business strategy and value proposition. Whether you're a UK-based business that wants to expand overseas, or a foreign business or individual, that wants to invest in the UK, we need to talk.

Sapphire thrives on creating business success for its customers - I guess you could say that's our unique VP. The question is: "Are you clear about yours?" Feel free to contact us.